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It may be a rather sparse substitute for a traditional Christmas tree. But this minimalist festive alternative is proving to be something of a hit, according to its sellers John Lewis.

作為傳統圣誕樹的替代品，這種紙制圣誕樹的枝葉也許相當稀疏。但據該商品的銷售商約翰-路易斯來說，這種極簡風格的節日替代品將會成為炙手可熱的新寵。

 

It said sales of the tree, made of paper, were up 238 per cent on this time last year – despite costing up to £85.

據說這款紙制圣誕樹的售價盡管高達85英鎊（約865人民幣），但在去年的這個時候其銷售額仍上漲了238%。

 

And it is outselling other fake, plastic trees two to one, the retailer said.

零售商說，而且它比其他偽造品、塑料圣誕樹要賣得多一倍。

 

The Pre-lit LED Snowy Paper went down so well last Christmas that John Lewis said customers were contacting stores as early as June to ask when it would be available for this year’s festivities.

約翰-路易斯說這種預先裝有LED燈管的紙制圣誕樹在去年圣誕節如此暢銷，使得許多顧客早在今年六月份就開始向商店打聽今年的銷售時間。

 

The retailer said there had been a shift away from traditional trees in favour of more unusual, pine-needle free creations.

該零售商稱消費者的購買意向已經從傳統的圣誕樹轉為尋求不同尋常的，沒有松針的替代品。

 

A spokesman said: “Many households now display two or more Christmas trees in different rooms of the home and even outdoors. We believe the popularity of the paper tree is down to the rise of the “multi- tree household.”

一位發言人說：“如今許多家庭會在家里不同的房間里、甚至是屋外擺放兩棵或更多的圣誕樹。我認為這種紙制圣誕樹之所以如此受歡迎要歸功于這些需要多棵圣誕樹的家庭。”

 

The paper tree is available in two heights – a 4ft version for £50 and a 7ft tree at £85.

這種紙制圣誕樹有兩種高度可供選擇——一種高4英尺（約1.2米）售價50英鎊（約509人民幣），另一種高7英尺（約2米），售價85英鎊（約865人民幣）。